When should I use icons in a slide deck?

Use icons to reduce text density and speed up comprehension.

• Replace Bullet Points: Instead of 5 bullet points, use 5 icons arranged horizontally with short captions.
• Visual Anchors: Use an icon to anchor a section header (e.g., a “Gear” icon next to the “Methodology” title) to help the audience orient themselves.
• Data Visualization: Use icons in charts (e.g., stacking “User” icons to show population growth) instead of generic bars.